Tobias Quelle is an experienced e-commerce and digital business expert with a proven track record in several leading positions in the retail and ecommerce industry. He is also a passionate executive product and tech leader with a strong background in building high performaning tech teams, ambitious and cooperative cultures, executing a customer driven tech strategy and delivering products customers love.

Tobias serves as Chief Information Officer at Brack Alltron AG (Competec Group) and is a member of the Group Executive Board. The Competec Group is a leading e-commerce company with over 1.300 employees and an impressive turnover of approx. 1.1 billion Swiss francs.
As CIO for the Competec Group he leads areas such as Engineering, Product Management, User Experience, Data Architecture and Infrastructure. Skilled in e-commerce business development, talent acquisition, leadership and agile frameworks he is enabling consumer focused cross functional teams and loves applied machine learning use cases.

Being passionate about digital commerce, modern organizations and leadership Tobias supports Lavabis as Advisory Board member, Etribes as Expert Partner and Product Academy as Mentor and Coach.